MARKETING STRATEGIES & ESSENTIALS

Marketing Strategies & Essentials

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Course curriculum

1. COURSE DESCRIPTION
2. COURSE OBJECTIVE
3. COURSE DURATION
1. INTRODUCTION TO MARKETING
2. Lesson 1; Overview Of Marketing Principles.
3. Lesson 2; Evolution Of Marketing In The Digital Age.
1. UNDERSTANDING YOUR MARKET
2. Lesson 1; Market Research Techniques.
3. Lesson 2; Analyzing Consumer Behavior And Segmentation.
1. DEVELOPING A MARKETING PLAN
2. Lesson 1; Components Of A Strategic Marketing Plan.
3. Lesson 2; Setting Objectives And Kpis.
1. BRAND MANAGEMENT
2. Lesson 1; Building And Managing A Brand.
3. Lesson 2; Brand Positioning And Identity.
1. PRODUCT MARKETING
2. Lesson 1; Strategies For Product Development And Lifecycle Management.
3. Lesson 2; Pricing Strategies And Tactics.
1. DIGITAL MARKETING FUNDAMENTALS
2. Lesson 1; Overview Of Digital Marketing Channels.
3. Lesson 2; Seo, Content Marketing, And Email Marketing Basics.
1. SOCIAL MEDIA MARKETING
2. Lesson 1; Leveraging Different Social Media Platforms.
3. Lesson 2; Creating Engaging Content And Campaigns.
1. ADVERTISING AND PROMOTION
2. Lesson 1; Traditional And Digital Advertising Techniques.
3. Lesson 2; Designing Promotional Campaigns.
1. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
2. Lesson 1; Strategies For Customer Acquisition And Retention.
3. Lesson 2; Utilizing CRM Tools And Analytics.
1. ANALYTICS AND DATA-DRIVEN MARKETING
2. Lesson 1; Introduction To Marketing Analytics.
3. Lesson 2; Measuring And Interpreting Data For Decision-Making.
1. EMERGING TRENDS AND TECHNOLOGIES
2. Lesson 1; Exploring New Marketing Trends And Technologies.
3. Lesson 2; Impact Of Ai And Machine Learning On Marketing.
1. CREATING AN INTEGRATED MARKETING STRATEGY
2. Lesson 1; Integrating Various Marketing Channels And Tactics.
3. Lesson 2; Case Studies And Best Practices For Successful Marketing Strategies.

About this course

Free
39 lessons

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Marketing Strategies & Essentials

Course curriculum

MARKETING STRATEGIES & ESSENTIALS

MODULE 1

MODULE 2

Module 3

MODULE 4

MODULE 5

Module 6

Module 7

Module 8

Module 9

Module 10

Module 11

Module 12

About this course

Discover your potential, starting today