Course curriculum

    1. COURSE DESCRIPTION

    2. COURSE LEARNING OUTCOME

    1. UNDERSTANDING CRISIS MANAGEMENT

    2. Lesson 1: Introduction to crisis management

    3. Lesson 2: Types of crises that can affect small businesses

    4. Lesson 3: The importance of crisis preparedness and response

    1. RISK ASSESSMENT AND IDENTIFICATION

    2. Lesson 1: Identifying potential risks and crises

    3. Lesson 2: Conducting a risk assessment

    4. Lesson 3: Prioritizing risks based on impact and likelihood

    1. DEVELOPING A CRISIS MANAGEMENT PLAN

    2. Lesson 1: Key components of an effective crisis management plan

    3. Lesson 2: Assigning roles and responsibilities

    4. Lesson 3: Creating a communication plan

    1. COMMUNICATION STRATEGIES IN CRISIS

    2. Lesson 1: Principles of crisis communication

    3. Lesson 2: Communicating with stakeholders: customers, employees, suppliers

    4. Lesson 3: Managing media and public relations

    1. FINANCIAL MANAGEMENT DURING A CRISIS

    2. Lesson 1: Financial preparedness for crises

    3. Lesson 2: Managing cash flow during challenging times

    4. Lesson 3: Accessing financial support and resources

About this course

  • Free
  • 42 lessons
  • 0 hours of video content

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